Advertisements are essential to any campaign, to gain a benefit, such as winning covergirl by broadcasting, or by hanging up posters for a garage sale. Essentially, advertisements are made when many firms or individuals exist in a single industry or are working towards the same goal.
Biggest example, fast food chains. For a person who has never tasted a burger in their life, how can they choose between McDonalds and say Burger King? Well, it all comes down to these ads you see on billboards and commercials they air on TV. But are those advertisements depicting the real deal? Hmm, lets see...
The advertisement has perfect proportions, because to catch the perfect frame those in-charge of such ads have to make sure that the cheese isn't over flowing, the burger is juicy, the lettuce isn't a week old, the ketchup shows at the right places. Well that looks appetizing doesn't it?
No, not really. Not when you look at the burger on the right.
The same goes for these chocolate chip cookies. Just look at the container, its full of scrumptious little pieces of chocolate that make you want to go ahead and buy a packet but what does one find inside? A cookie with ONE chocolate chip.
Where'd the rest go? :(
And possibly the most important and prominent example is of the false advertisement of beauty in magazines. Models are chosen specifically for their beauty right? Their cheekbones, their facial features, their age etc..
But aren't those models people too? I mean how can they have no flaw? Nothing a little makeup and photoshop can't fix right?